Instagram, which is owned by Facebook, is one of the most popular social media platforms today. It has a large and diverse audience of over one billion monthly active users, making it an ideal platform to market your business.

Tips on How to Market on Instagram ensure the success of your marketing on Instagram, you need to follow some effective tips and strategies. Here are some of the most important ones:

1. Make a Killer Bio

Your profile photo is the first thing potential customers see when they come across your Instagram account. It should be enticing, captivating and informative so that they stay on your page and engage with you more often.

2. Include Your Brand Hashtags

Instagram allows users to add hashtags to posts, and branded hashtags are much more likely to get you noticed than those that have no mention of your business. Posts with branded hashtags generate about 12.6 percent more engagement than those without.

The Ultimate Guide to Marketing on Instagram: Tips, Strategies, and Best Practices

3. Create A Caption That Boosts Engagement

The best way to increase your Instagram reach is to write engaging captions. Keep them short and simple so that people can easily understand what you’re trying to say.

4. Post Timely Hashtags

Hashtags that are timely and relevant to a certain event or holiday can help you gain more visibility in your target audience’s news feed. For example, National Sibling Day or National Ice Cream Day are great examples of holidays that are popular for posting and engaging on social media.